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"Improvement In Champooing And Hair Dyeing"

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This advertisement for the hair restorative services of Madame Bannister may have informed and intrigued readers by its use of imagery. A drawing of what appears to be an Indian maiden would have conveyed a sense of unspoiled health and vitality to prospective customers. The advertisement's reference to "roots and herbs of the forest" would have also resonated with consumers who believed in the ability of herbs and plants to heal and promote wellbeing. Madame Bannister's name suggested foreign sophistication, and her use of a shampoo made from a bark "which does not grow in this country," to cleanse the hair hinted at the exotic.


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