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There is currently no available "Beginner" label. The following is the default level label: The Deerfield Industries and the Deerfield Society of Blue and White Needlework flourished in the late 19th and early 20th centuries, during the Arts and Craft movement. These societies brought tourists and visitors to Deerfield, Massachusetts. In 1917, Matilda (Strang) Hyde opened a tearoom and gift shop in her home on the Deerfield street. When she moved to a house on Memorial Street, she moved the business, also. The sign was designed by Mrs. Hyde's daughter, Dorothea.