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More Power to

Gasoline is one of war's essentials.
Don't waste it. Low grade gasoline is

So-CO-NY Motor Gasoline is the surest
economy. It conserves power by de-
livering power from every single drop.
There is no waste.

SO-CO-NY reduces the operating cost
of your car by delivering more mileage
and more power per gallon.

Look for the Red, White and Blue
SO-CO-NY Sign.

SO-CO-NY is clean; powerful; quick
starting; reliable. It saves power.

Saving Power Here
Means Saving Power There


(c) Pocumtuck Valley Memorial Association, Deerfield MA. All rights reserved.
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In World War I, unlike World War II, mandatory fuel rationing was never put into place. Instead, voluntary measures were asked for. Remarkably, they were successful, and saved around a million barrels of oil. This advertisement is from June, 1918, the height of the war for the United States. Without rationing, it still made sense for the Standard Oil Company of New York to advertise gasoline. Here Standard Oil is selling its gas as the most efficient brand and that is highlighted by the image on the lower right of the attacking tank.


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"More Power to the Allies"

publisher   Greenfield Gazette and Courier
date   Jun 18, 1918
location   Greenfield, Massachusetts
height   10.25"
width   9.0"
process/materials   printed paper, ink
item type   Periodicals/Illustration
accession #   #L02.032

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See Also...

WWI Cartoons

"Allies, Arise!"

WWI letter to Emily Gladys Bartlett

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