(c) Pocumtuck Valley Memorial Association, Deerfield MA. All rights reserved.
|TO THE RESCUE- Floods swept Eastern states and Red Cross gave
relief to 139,000 families. Scene in Wheeling, West Virginia.
|STORK DEFIES FLOODS- The Red Cross nurse helped this baby
into the world at height of flood peril in Williamsport, Pennsylvania.
|DOLLS BRING HAPPINESS- Junior Red Cross girls who motto is "I Serve"
make hundreds of rag dolls for children who have no toys.
||A YEAR OF RED CROSS SERVICE
145,000 families aided in Spring floods and tornadoes.
Relief fund of $7,800,000 given by public for these disaster victims.
Help given in 136 other disasters in nation.
Red Cross public health nurses made 1,000,000 visits to sick.
212,000 First Aiders and 80,000 Life Savers trained.
First Aid and Life Saving taught 75,000 C.C.C. enrollees.
700 First Aid Stations in operation on highways to cut motor accident death
toll- 3,500 stations being organized.
Chapters gave Civilian relief in 800 communities.
Home Hygiene and Care of the Sick taught to 50,000 persons.
8,000,000 school boys and girls enrolled in Junior Red Cross.
Service to disabled veterans and service men continued.
Thousands of volunteers made garments, braille books and gave varied services.
These activities carried on in 13,000 communities by Red Cross Chapters
|A WISTFUL LITTLE FLOOD REFUGEE- One of thousands of youngsters cared for
by Red Cross volunteers in disaster refugee centers
|FIGHTING AUTOMOBILE DEATH TOLL- 800 Red Cross Emergency First Aid Stations
on the nation's highways, soon to be followed by 3,500 more, will reduce
fatalities following motor accidents.
||SAVING A LIFE- Red Cross Life Saver demonstrates prone pressure method
of resuscitation of drowned person.
||WAR VETERANS REMEMBERED- The Red Cross Gray Ladies bring war's victims
to President's annual garden party. President and Mrs. Roosevelt greet war
disabled on White House lawn.
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Despite the many public tax-funded relief programs under the New Deal, private, voluntary organizations remained an important part of the American welfare system. The largest and most influential of these was the American Red Cross. Founded in 1873, the Red Cross focused on "disaster relief." This advertisement, for example, shows the organization giving aid to flood victims and creating "Emergency First Aid Stations" on the nation's highways. The Red Cross also provided medical aid during wartime. Here, President and Eleanor Roosevelt are shown greeting a disabled World War1 veteran accompanied by Red Cross "Gray Ladies."
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"Your Red Cross" ad from Greenfield Recorder-Gazette newspaper
| publisher Greenfield Recorder-Gazette
| date Nov 6, 1936
| location Greenfield, Massachusetts
| height 10.5"
| width 7.0"
| process/materials printed paper, ink
| item type Periodicals/Newspaper
| accession # #L08.033
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