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Change happened rapidly when the United States finally entered World War I in April, 1917. By June, 1918, the nationwide shortage of male workers - many of whom had entered the army - was hurting industry. As a result, companies began for the first time to seek out and accommodate women workers, putting them into jobs that women had never before been allowed to do. This advertisement from the Greenfield Tap and Die Corporation in Greenfield, Massachusetts, hints at the lengths the company would go to obtain workers.

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