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A back-to-nature movement gained momentum at the turn of the 20th century. Increasing numbers of upper and middle class Americans began seeking out "natural" scenes and vistas. The Mohawk Trail, a 41-mile scenic route winding through the hills of western Massachusetts, offered both. It was also a well-maintained and improved roadway suitable for automobile traffic.
This postcard advertised the Trail's "exquisite scenery in all seasons" as well as the "ever changing" "canopy of fall colors."