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"Evarosa Remedial Tonic Label" from Toiletine Company in Greenfield

(c) Pocumtuck Valley Memorial Association, Deerfield MA. All rights reserved.
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This is an example of the type of labels that were attached to various products from the Toiletine Company, in Greenfield and Montague, Massachusetts. This label claims that the bottles contents are a "remedial tonic for hair and scalp." First established in Hoosick Falls, New York, the company manufactured a popular medicated lotion named "Toiletine," and moved to Montague in 1895, where it began manufacturing a line of other products including shampoos, lotions, and flavoring extracts like vanilla and lemon. In 1910, the company was purchased by William Ulrich who moved it to Greenfield, Massachusetts. The company disappeared in the early 1970's, probably due to the owner's failure to advertise in an attempt to keep the company small.


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